This course includes
What You Will Learn
- An overview of the Bing Ads Basics E-learning Course.
- Understanding the fundamentals of Bing Ads and its relevance in digital marketing.
- Exploring the nature and functionality of Bing Ads as an advertising platform.
- Discovering the various advertising objectives Bing offers for business growth.
- Guidance on initiating and configuring a Bing Ads account effectively.
- Step-by-step instructions for establishing a Bing Ads account.
- Familiarizing with the features and layout of a Bing Ads account interface.
- Learning the process of crafting and launching effective ad campaigns on Bing.
- Utilizing Bing Ads to drive physical visits to your business location.
- Leveraging Bing Ads to increase conversions and engagement on your website.
- Utilizing Bing Ads to generate phone calls and inquiries for your business.
- Exploring advanced techniques for maximizing results with Bing Ads.
- Transferring existing campaigns from Google AdWords to Bing Ads for seamless management.
Course Content
- Introduction
- Bing Ads Basics
- What are Bing Ads?
- What advertising goals does Bing actually offer your business?
- Setting Everything up
- Setting up your Bing Ads Account
- Getting to know your Bing Ads Account
- Creating Ad Campaigns
- Visits to my business location
- Conversions on my website
- Phone calls to my business
- Advanced Bing Advertising Strategies
- Importing Campaigns from Google AdWords
- Optimizing with Advanced Campaign Settings
- Setting up Dynamic Text Ads
- Advanced Automated Rules Strategies
- Remarketing with Bing Ads
- Additional Tips to consider
- Premium tools and Services to consider
- Shocking Case Studies
- Frequently Asked Questions