Pay-Per-Click (PPC) Advertising Mastery: Hands-On Training for Industry Success
Join WebAt Academy's PPC Advertising Mastery course to master the art of pay-per-click advertising and unlock your potential as a digital marketing expert.
Course Duration
100+ Hours
Course Fee
₹44,999 ₹31,999
Join Our Program & Become Industry Ready Professional
Finding the Knowledge & Skill Gaps is the First & Important step to become Successful In Career, Our team is specialised in Briding the Gaps by Scientific Analysis and Personalising Curriculum just for you!
Course Objectives
- Develop a deep understanding of PPC advertising fundamentals, strategies, and best practices.
- Gain hands-on experience with industry-leading PPC advertising platforms and tools.
- Learn to create, launch, and optimise PPC campaigns for maximum ROI.
- Explore advanced targeting, bidding, and optimization techniques to drive results.
- Understand the importance of ad copywriting, landing page optimization, and conversion tracking.
- Master the art of campaign measurement, analysis, and performance reporting.
- Prepare for real-world challenges with mock projects and personalised training.
- Enhance soft skills essential for career success through guidance from career coaches and psychologists.
Syllabus
Introduction to PPC Advertising Fundamentals
- Understanding the role of PPC advertising in digital marketing
- Overview of PPC advertising platforms and networks
- Setting up accounts on Google Ads, Microsoft Advertising, and social media platforms
- Understanding PPC campaign structure and settings
Keyword Research and Ad Copywriting
- Conducting keyword research and analysis
- Creating effective ad copy that drives clicks and conversions
- Understanding ad extensions and how to use them effectively
- A/B testing ad copy and messaging for optimization
Campaign Setup and Targeting
- Setting up PPC campaigns on Google Ads, Microsoft Advertising, and social media platforms
- Understanding targeting options (e.g., demographics, interests, behaviours)
- Creating audience segments and custom audiences for better targeting
- Implementing remarketing and retargeting strategies
Bidding Strategies and Budget Management
- Setting up PPC campaigns on Google Ads, Microsoft Advertising, and social media platforms
- Understanding targeting options (e.g., demographics, interests, behaviours)
- Creating audience segments and custom audiences for better targeting
- Implementing remarketing and retargeting strategies
Ad Extensions and Ad Formats
- Understanding different ad extensions available on PPC platforms
- Implementing ad extensions to enhance ad visibility and engagement
- Creating responsive search ads and dynamic search ads
- Optimising ad formats for mobile and desktop users
Landing Page Optimization and Conversion Tracking
- Principles of landing page design and optimization
- Creating landing pages that align with ad messaging and user intent
- Implementing conversion tracking and goal tracking
- Using data-driven insights to optimise landing pages for better conversion rates
Campaign Optimization and Performance Analysis
- Analysing PPC campaign performance metrics (e.g., CTR, CPC, ROAS)
- Identifying areas for campaign optimization and improvement
- Implementing optimization strategies based on performance data
- Conducting A/B testing and multivariate testing for continuous improvement
Advanced PPC Strategies and Techniques
- Exploring advanced PPC tactics (e.g., geo-targeting, dayparting, ad scheduling)
- Leveraging audience targeting options (e.g., lookalike audiences, custom intent audiences)
- Implementing advanced bidding strategies (e.g., target ROAS, target CPA)
- Incorporating video and display advertising into PPC campaigns
Real-World PPC Advertising Projects
- Hands-on PPC advertising projects and exercises
- Creating and optimising PPC campaigns for real-world scenarios (e.g., client projects, marketing campaigns)
- Implementing client requirements and feedback
- Real-world project simulations and challenges
Career Development and Soft Skills Training
- Mock projects and feedback sessions
- Personalised career coaching and guidance
- Soft skills development for career success
- Resume building and portfolio development
Course Delivery
- Live instructor-led sessions & self-learning from portal
- Interactive workshops and activities
- Hands-on practical exercises
- Real-world project works, case studies preparation
- Personalised coaching and feedback sessions
Certification
Upon successful completion of the course, participants will receive a certification in PPC Advertising Mastery from WebAt Academy, showcasing their proficiency in PPC advertising and readiness for the industry.
Unlock your potential and become a master of PPC advertising with hands-on practical training at WebAt Academy! Join us on a journey to success in the digital advertising landscape.