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Creative Content Writing Mastery: Hands-On Training for Industry Success

Join WebAt Academy's Creative Content Writing Mastery course to embark on a transformative journey into the world of content creation.
Course Duration

100+ Hours

Course Fee

₹44,999 ₹31,999

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Course Objectives

  • Develop a deep understanding of content writing principles, techniques, and styles.
  • Gain hands-on experience with various content formats and platforms.
  • Learn to create engaging content for digital marketing, social media, websites, and more.
  • Explore storytelling techniques, tone of voice, and brand voice guidelines.
  • Master the art of research, ideation, and content planning.
  • Understand the importance of SEO and keywords in content writing.
  • Prepare for real-world challenges with mock projects and personalised training.
  • Enhance soft skills essential for career success through guidance from career coaches and psychologists.


Introduction to Content Writing Fundamentals

  • Understanding the role of content writing in digital marketing
  • Overview of content writing principles and styles
  • Introduction to content writing tools and resources
  • Setting up a content writing workspace and project

Understanding Your Audience and Tone of Voice

  • Identifying target audience demographics and psychographics
  • Creating user personas and audience profiles
  • Defining tone of voice and brand voice guidelines
  • Crafting content that resonates with your target audience

Research and Ideation Techniques

  • Conducting effective research for content writing
  • Generating content ideas and brainstorming techniques
  • Planning and organising content calendars and editorial schedules
  • Incorporating storytelling elements into content ideation

Crafting Compelling Copy and Headlines

  • Writing attention-grabbing headlines and titles
  • Crafting persuasive copy for various platforms and formats
  • Understanding the psychology of persuasion in content writing
  • A/B testing and optimising copy for engagement and conversions

SEO and Keyword Optimization

  • Understanding the basics of search engine optimization (SEO)
  • Conducting keyword research and analysis
  • Incorporating keywords naturally into content without sacrificing readability
  • Optimising content for on-page SEO elements (e.g., meta tags, headings)

Writing for Different Content Formats and Platforms

  • Crafting blog posts, articles, and long-form content
  • Creating engaging social media posts and captions
  • Writing effective email newsletters and marketing campaigns
  • Tailoring content for specific platforms and audiences

Editing and Proofreading

  • Understanding the editing process and best practices
  • Proofreading techniques for error-free content
  • Ensuring consistency in style, tone, and voice
  • Incorporating feedback and revisions into content writing

Content Promotion and Distribution

  • Strategies for promoting and distributing content online
  • Leveraging social media, email marketing, and influencer partnerships
  • Building relationships with media outlets and content syndication platforms
  • Measuring and analysing content performance metrics

Real-World Content Writing Projects

  • Hands-on content writing projects and exercises
  • Creating content for real-world scenarios (e.g., client projects, marketing campaigns)
  • Implementing client requirements and feedback
  • Real-world project simulations and challenges

Career Development and Soft Skills Training

  • Mock projects and feedback sessions
  • Personalised career coaching and guidance
  • Soft skills development for career success
  • Resume building and portfolio development

Course Delivery

  • Live instructor-led sessions & self-learning from portal
  • Interactive workshops and activities
  • Hands-on practical exercises
  • Real-world project works, case studies preparation
  • Personalised coaching and feedback sessions


Upon successful completion of the course, participants will receive a certification in Creative Content Writing Mastery from WebAt Academy, showcasing their proficiency in content writing and readiness for the industry.

Unlock your potential and become a master of creative content writing with hands-on practical training at WebAt Academy! Join us on a journey to success in the world of content creation.


Course Fee ₹44,999 ₹31,999
Limited Time Offer Only! Book Your Seat Now!!

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